Of all marketers, affiliate marketers have some of the best reasons to do email marketing. Affiliates are most likely to get penalized by Google. They’re also the ones who don’t have buyer information, and so they often don’t end up building a list or database of buyers.
Email can help with all of that. If you’re an affiliate, now is the time to start building your business in a way that lasts. To help you do this, we’ve compiled this list of 11 best email marketing tips for affiliates:
Don’t oversell your subscribers.
This is the #1 mistake affiliates make with email marketing. While it’s great to have a list to sell to, you don’t want to be selling all the time. Break up the stream of email sales offers with some content. Aim for about an 80/20 split. That would be four straight emails that give great content to your reader and then one email of take, which is the selling part.
This pattern of give, give, give, give, take does many good things. First, it shows your subscribers you aren’t going to spam them. It shows them you aren’t going to do nothing but sell to them. It trains them to open your emails. It also builds trust, which is the secret sauce of selling anything.
Sending all those “give” emails also keeps email engagement rates high. That means more of your emails will get delivered to peoples’ inboxes instead of being sent to their spam folders. Long-term, that means way more earnings for you.
(If you ever want to sell space in your email messages or offer solo emails, all that trust and engagement will mean even more. You’ll be able to offer great results to advertisers. That means you can charge more. Because you were so good to your list, peoples’ advertisements will do well in your emails. As a result, more people will want to buy space in your emails. Thanks to all that demand you’ll be able to charge even more. It’s a sweet little feedback loop.)
Offer a lead magnet.
There’s no better way to build your list fast than to create a lead magnet . You offer the lead magnet as a free gift to give people when they sign up for your email list. Lead magnets are also called “sign up incentives”, “sign up offers”, “ethical bribes”, “freemiums”, “content upgrades”, and many other terms. They can be a report in PDF format, a series of emails (aka an autoresponder), a coupon, or even a free half hour of consulting.
I will speak more about Lead Magnets in my next post but now let's get to the next tip...
Offer more than one lead magnet
Even if you’re in a super-tight niche, you probably write blog posts about more than one subtopic in your niche. For example, maybe some of your posts are about deep sea fishing in the Pacific and some are about deep sea fishing in the Atlantic. Or maybe some posts are about knitting with wool and some are about knitting with acrylics. No matter what the topics are, you can offer one lead magnet for each of them. Some marketers have doubled their opt-in rate with this technique.
Use a pop-up
As an affiliate, you are drawing people in to your site, then redirecting them off your site in order to make a sale. In the short time they are on your site, you need to capture their email address or you may never see or hear from them again. A pop-up is the best way to do this. GetResponse lets you create pop-ups and lightboxes from within your account. See our post about pop-ups to learn how to make them in your GetResponse account.
As an affiliate you may want to be a little pushier with your pop-up than other sites would be. It may be good for you to show a pop-up right when people land on your pages. If you show the pop-up only after someone’s been on your site for 5 minutes, most visitors will have left before the pop-up is supposed to show.
Test the pop-up
Want to be able to leave your day job? Then start testing. Even simple A/B split tests can make a huge difference over time. You can use online tools like Visual Website Optimizer or Optimizely to set your tests up.
If you’ve got more than 2,000 unique visitors a month, you’ve got enough traffic to test. For those of you who have less traffic than that, apply best practices where you can and focus on building up your website traffic.
Add an opt-in form to the footer of your site
Don’t just put an opt-in form at the top of your navigation column and it call done. Add one to the footer. You’ll get about 20% more signups with this trick.
So, let's call it a day for now.
By the way, I'm posting about and learning these tricks so, we'll be learning together.