The more, the merrier
How to choose the topic for your lead magnetFiguring out what your customers really want to know about is a big topic, but don’t let that scare you. It’s actually pretty easy. You can find out what your ideal audience wants to know by asking them with surveys. Or you can see how they behave on social media (what they like and don’t like) with tools like BuzzSumo. Or you can visit forums and LinkedIn groups and other places online where your audience gathers. Even one or two hours spent listening in on what your ideal audience is saying about your niche will give you plenty of ideas for great lead magnet topics. Look for problems they’re really struggling with, common questions, new areas of interest, or topics that are controversial.
BuzzSumo will show you which pieces of content have been post popular, either via a keyword search or for a website.