The most trusted social media platform for product/service recommendation is Facebook, according to the following Social Media Link infographic, based on a recent study.
Some 54% of survey respondents use Facebook to share their product purchases.
So, what inspires consumers to write a product review? A whopping 93% cite "a positive experience with the brand," and 79% say "receiving a free product or sample."
Poor customer experiences inspire sharing as well: 71% say "a negative experience with a brand" motivates them to write a review, according to Social Media Link.
To find out more about the drivers of consumers' product reviews and sharing, check out the infographic:
By Verónica Maria Jarski