Internet Marketing For Beginners

By Joe Fuller

I’ve put this article in the Product Creation category because of the major problem or decision as to where to start: with a product or traffic and subscribers.
This  article has the aim of saving you time, and maybe effort in trying to work things out by yourself. Having said that, there has to be a balance. By that, I mean direct experience, and thinking for yourself, trump simply being told about something. We can all think of situations where people have been told to avoid something or to take some positive action, and they don’t take that action. Even when people buy a book to read or an online course to learn more, usually people do not read the book or finish the course. It’s a mind set and choice of either seeing something through or not.

Therefore, while I want this article to save you time, taking action yourself and making mistakes is the quickest route to learning what you need to do. If you’re not already, then you will be faced with an overload of information. Partly this comes from lack of focus. This article is about having an online information  business, so if you’re looking for ideas on ecommerce, like having your own store, or setting up a marketing service, this article is not for you. Think first about what you will sell and how – if you want to pass on your expertise in a particular area or take up niche marketing selling in different niches, then this article aims to help.
What will you sell?
If you are an expert in something and you want to sell your expertise, that’s straightforward. If you either don’t want to sell your expertise or feel you don’t have any at all in anything (hard to believe!), you need to become an expert in something. This simply means knowing more than the people you’re selling to but you do have to have that knowledge and what you sell them has to be genuine. Research forums, websites, ezines, and books to learn what you need to.
You can sell your information in various ways: coaching, PDFs, videos, audios, mind maps, CDs, DVDs and whatever other format you can think of. You can also package it in different ways: coaching online or email, a downloadable home study course or one you post to them, memberships, kindle books, and so on. Once you’ve decided what you’re selling, decide how your business will be organized in terms of its structure and delivery of products.
Traffic and subscribers or product creation first?
If you decide to build your list first, you need a freebie to offer subscribers to opt into it by giving their email address.Choose a topic in your niche to create a freebie about. Use the sources suggested above, and check your competition, to see what people seem to want in your niche. Create the freebie and attach it to an email in your autoresponder. When someone signs up, they’re sent the email with the attachment. You can simply set up the offer on a page of your website or blog, or on a separate squeeze page – search for squeeze page templates.

Once on your list, you have no products to offer yet. This is deliberate with this method, as you can now ask your subscribers what they want from you in your first product – get into more detail by communicating with some subscribers and/or use a survey. There are survey services if you can’t put one on your site. Once you’re clear, you can create the product.
Deciding to create a product first involves using the resources mentioned to find out what people want most in your niche. Then, create the product and a sales page. Having done that, start building your list. You can still double check with subscribers that the product fits their requirements, changing it if you need to. Send people to your sales page through your emails.

Traffic
You can, of course, buy traffic. But at first, it’s best to get traffic through the value and amount of your content. Once you’re making enough money, you can start paying for traffic if you want to. Have a central website where you put plenty of valuable content. That is, it helps your prospects to understand more about your niche, from your expertise, and enables them to take action to do with problems they have in the niche.
Create new content for  places where your prospects will be. You’ll probably find this out in your initial research into your niche. In other words, you’re placing your valuable content in front of them, at the very places they’re looking for solutions to difficulties they’re having in or about the niche. Provide content, even solutions, to those problems, and have a link to more content in other places or to your squeeze page. One builds your credibility, the other builds your list.
You can scale your business from this point in terms of your list and product sales, and further developments. But this for beginners, so if you get this far you’ve done really well.


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